Orbitz Taps Optimedia for Media Planning and Buying

NEW YORK (AdAge.com) -- Online travel site Orbitz has named Publicis Groupe's Optimedia its agency ...

Travelocity Launches Review for $80M Account

NEW YORK (AdAge.com) -- Travelocity and its lead creative agency of seven years, McKinney, are ...

DDB Replaces Eric Silver as Chief Creative Officer of New York Office

NEW YORK (AdAge.com) -- Eric Silver is being replaced in his post as chief creative officer of DDB, ...

For Dean Foods, Keeping Up With Consumers Is Top Priority

NEW YORK (AdAge.com) -- Dean Foods' CMO, Rick Zuroweste, talks about how the consumer is changing ...

As New 'Jersey Shore' Arrives, Appreciating MTV's More Sober Shows

Later tonight, MTV will uncork the second season of "Jersey Shore," the reality series that does ...