By Susan Duva

Advice For Older Workers Looking For A Job In 2009

The way to look for a job has changed a lot in the last few years. Have you picked up the newspaper recently and looked at the help wanted ads? That is the way we always used to look for a job. But not any more, not in the year 2009. If you look at the newspaper want ads you will not find many jobs listed at all. This lack of jobs listed in the help wanted section of your local newspaper is not just a result of the current recession. Don't take it to mean there are just no job openings. Employers are listing their job openings on the internet instead of the local newspaper.

So you will need to learn to use the internet to find a list of current job openings in your ...

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By Eamon Mahony

Please note that traditional, creative agencies (as opposed to modern, digital, interactive ones) have changed, significantly, to what they were, say ten or twenty years ago, and continue to change (due to the rise, mainly of digital / interactive media). In fact most of them now involve, to one degree or another, elements of the modern, digital, interactive agency. Therefore, this article is a general introduction, only, to the types of jobs available in 'traditional, creative' advertising agencies.

ACCOUNT PLANNER The account planner is responsible for:

1. Research. Carrying out research on the consumer, the brand and the market place. Quantitative research (facts / statistics) is important, but above all, qualitative research (making sense of the facts / statistics).

2. Disruptive thinking on the brand. The account planner must, in some way, advance the brand. He / she achieves this through creative thinking (disruptive thinking) exploring a plethora of ideas.

3 ...

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