By Susan Duva

Advice For Older Workers Looking For A Job In 2009

The way to look for a job has changed a lot in the last few years. Have you picked up the newspaper recently and looked at the help wanted ads? That is the way we always used to look for a job. But not any more, not in the year 2009. If you look at the newspaper want ads you will not find many jobs listed at all. This lack of jobs listed in the help wanted section of your local newspaper is not just a result of the current recession. Don't take it to mean there are just no job openings. Employers are listing their job openings on the internet instead of the local newspaper.

So you will need to learn to use the internet to find a list of current job openings in your area. There are lots of "job boards" specialized sites on the internet where employers can list their job openings. Examples of large popular job boards include Monster.com, Careerbuilder.com. Some cities have local sites dedicated to listing job openings. Here in San Diego, CA we have Jobing.com. Some local newspapers have their own web sites devoted to job classified ads, in San Diego the local newspapers; The San Diego Union Tribune has a site called SignonSanDiego.com. Another very popular site that a lot of employers are using to list their job openings is Craigslist.com. So, rather than looking at your local newspaper, or as well as looking at your local newspaper, you will need to check on the internet based "job boards" or internet based "classified ad" sites to find current openings.

Another way to search the internet for job openings in your chosen field and your geographical area is to go to one of the search engine, such as Google or Yahoo and in the search box type in your job title and your town, the search engine will list all kinds of sites listing the job you are looking for. Once you have got this list on your computer screen you will need to click on and then follow the links to get specific information about the job you are interested in.

Another way to find your next employment opportunity on the internet is to check directly with the company you might be interested in working for by going to that company's web site. Let's say, for example, you are interested in working for a big major company located in your area. That company will have its own web site. And on that web site, there will almost certainly be a page dedicated to employment opportunities available with the company, and instructions on how to apply.

Most likely, once you find a job listed on the internet that you are interested in, you will need to email your resume. So here is something else you need to be prepared for. You need to have your resume in an electronic format ready to email. This means you have your resume saved on your computer, ready to email or you have your resume saved on a USB / thumb drive ready to email. You may need to paste your resume to the site or send it as an attachment.

With some of the large job boards you can apply on line using their format, fill out their on line forms, in lieu of a resume. Some of the leading sites have templates available to help you prepare your resume. For anyone seeking employment for the first time in many years this can be quite overwhelming. But you must know that this is how it is done. The job market is tight and tough no doubt. You need to use all the resources available to you. Please do not just depend on your local newspaper help wanted pages if you need to find work. If you do you will be severely limiting your options and missing out.

Article written by Susan Duva

Susan is a Personnel Consultant with Plaza Personnel Service in La Mesa, California. She has been in the staffing industry since 1987 and has personally gone thought the transition of adverting job openings in the local newspaper to advertising job openings on the internet.

For more information about Susan and Plaza Personnel Service please see our web site at PlazaPersonnelService.com

Susan Duva
Personnel Consultant
Plaza Personnel Service
http://www.PlazaPersonnelService.com

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By Eamon Mahony

Please note that traditional, creative agencies (as opposed to modern, digital, interactive ones) have changed, significantly, to what they were, say ten or twenty years ago, and continue to change (due to the rise, mainly of digital / interactive media). In fact most of them now involve, to one degree or another, elements of the modern, digital, interactive agency. Therefore, this article is a general introduction, only, to the types of jobs available in 'traditional, creative' advertising agencies.

ACCOUNT PLANNER The account planner is responsible for:

1. Research. Carrying out research on the consumer, the brand and the market place. Quantitative research (facts / statistics) is important, but above all, qualitative research (making sense of the facts / statistics).

2. Disruptive thinking on the brand. The account planner must, in some way, advance the brand. He / she achieves this through creative thinking (disruptive thinking) exploring a plethora of ideas.

3. Being strategic minded about the brand. Once the account planner has done his / her research and figured out a 'big' marketing 'idea' for a campaign, he / she must then set out a strategy for communicating the 'big' marketing 'idea' to others and how they should proceed with the idea.

Account planning is very much a thinking role. You have to have a curious and inquisitive nature. Be interested in what makes people tick. And be interested and good at absorbing what is going on in the cultural / social world around you.

ACCOUNT HANDLER The account hander is responsible for being 'the face' of the advertising agency to the client. The account handler (or the account manager / account director) is normally the first person in the agency to receive the client's brief. The account handler then communicates this to others in the agency. The account handler is responsible for dealing with the everyday concerns of the client. Of ensuring that work for the campaign is carried out on time and to the expected standards of the agency. And the account handler, also, has the important responsibility of building up a long-term relationship between agency and client.

Account handling is very much a 'doing' role. There is, of course, a lot of thinking involved as well ... the account handler might come up a few marketing ideas of his / he own. But the (marketing) 'thinking' role belongs, in large part, to the account planner. In order to do well in account planning, account handlers have to be good with people, be goot at project management, negotiating, and more.

CREATIVE TEAM The creative team is made up of a copywriter and an art director (and the creative team will, normally, be backed up by people such as designers, art workers, junior copywriters and so on). The copywriter and the art director (or visualizer) are, normally, jointly, responsible for coming up with the creative concept (a creative concept which must be based around the account planner's 'big' marketing 'idea'). The copywriter is, usually, responsible for coming up with the strapline (slogan) for the campaign, as well as the more detailed copy to be found in print / brochure etc .. Just as the art director is, usually, responsible for coming up with the visual look of the campaign. But a copywriter will often wander into the territory of an art director, and vice-versa. There are no hard and fast rules.

OTHER ADVERTISING JOBS IN A TRADITIONAL, CREATIVE AGENCY

Production. The big advertising agencies will often have their own production department (for finishing off and producing work in TV, print, brochure and so on).

Media Planner. Many traditional, creative advertising agencies will have their own media planners. Media planners are responsible for working out the best media platforms with which to use for an advertising campaign (in traditional, creative advertising agencies this would be for TV, radio, print and brochure, and for modern, digital, interactive advertising agencies, this would be for the Internet, mobile, digital signage, and so on, but increasingly, you will find media planners working across both traditional and modern media).

PR Executive. Many traditional, creative advertising agencies now have PR specialists (because PR / publicity is being used, increasingly, in proactive brand communication, as opposed to PR being about just reacting to negative situations).

By Eamon Mahony of Spotlightideas.co.uk

Eamon's experience / expertise lies in advertising account planning, TV / radio and IT.

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In online marketing and advertising, you'll often hear the term CPM. CPM stands for the cost per one thousand impressions. Banner ads are commonly paid for on a CPM basis. If an advertiser pays a publisher $5 CPM, they are paying that publisher $5 everytime their ad is shown one thousand times.

The CPM model is beneficial to the web publisher because no action is needed by the user for it to generate revenue (e.g. a click or a purchase).

By Paul Godines

There may come a time when you run into someone who has a network full of untapped prospects. Maybe they have a large list of email names, or maybe they hold regular meetings or maybe they publish a hard copy trade magazine. But the last thing you want to do is spend any money advertising, so what do you do?

The first step is to determine who you need to contact, than before you contact them develop a compelling offer for their organization. One such example might be to offer your contact person $100 for every lead that coverts from an advertisement that they put in their Magazine, or in their Emails to their Organization.

The benefit to the contact person is obvious; however you may need to spend some time explaining the system to the contact person. It really costs them nothing to put out an advertisement that they may sell for $200. However if you offer $100 for every converted lead they have the potential to make thousands, instead of just a few hundred.

When the time comes for you to use this technique, consider talking to several organizations, spread the offer and multiply your results. Now the benefit to you is that you pay nothing for advertising, and that's the advantage to using this strategy. As a matter of fact, contact several Organizations and offer the same deal to all of them. You will find just how easy it is to generate leads without cost or an investment of your time.

If your ready to take the next step, than go to Adapt on a Dime.com Consulting http://www.adaptonadime.com for your FREE audio download called "Get 50 Clients Worth Tens of Thousands, In 2 Minutes Each" and find out how to become a High Priced Consultant using the Skills, Knowledge and Experience that you already have.

Paul Godines Coaches Professionals to become High Priced Experts with the Skills, Knowledge and Experience they already have. Paul says "If you have trained another person than I can train you to become a High Priced Expert in your Career, Industry or Field"

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